What does social media provide in terms of SEO? MWI receives these kinds of information from clients who are prospective or current. Social media is a fast expanding channel of marketing that many businesses have only recently begun taking advantage of in the last couple of years, yet it’s vital to take advantage of it — especially if you’re investing resources in SEO. While the benefits of using social media may not seem immediately obvious, they are essential for SEO support. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long period of time. When people tweet, like or comment on a piece of content This is referred to as social engagement. The more social engagements your content gets, the greater social signals you can build for your site. Search engines look at the social signals they receive, and then use them as a quality factor when ranking the content. This is a method for search engines to determine what content people consider to be most valuable and what algorithm they believe to be top-quality. A piece of content can also be indexed instantly whenever it’s attracting a significant amount of social interactions.

2.) Link Building

The days of going out and asking for websites to link to your site. With the emergence of Google’s Panda and Penguin algorithm SEOs are now forced to create links in using the old-fashioned method to create quality content that is linked-worthy. But how do you reach sites that would be willing to link to your site if you ask them directly, which is an «unnatural» link building practice? Social media can help. Social media lets you present your content in front of relevant audiences that may be in a position to influence them to link to your content in the event that it is worthy of linking to. Those people will also connect your content to their network and increase the reach of your content.

3.) Content amplification

It doesn’t matter how good your content is, it’s unlikely to be popular unless you amplify it. Yes, email marketing is an excellent method to amplify content, but it can only reach the people in your database of marketing. You can reach new audiences through social media. When you share your content, your followers will connect with their friends in the event that they find it helpful. They will then share it with their following which will increase the reach of your content. In return, you gain lots of relevant traffic including inbound links, social signals and brand awareness All of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand post150171 Awareness and Signals

The brand’s identity and reputation can inform search engines an awful lot about the overall quality of your website as well as how much it is respected in their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. Google calls this co-citation. Building these co-citations using social media will help improve Google’s trust and confidence in your web page and also assist with branded search queries.

5.) Social Indexing

Search engines have been indexing social media accounts for a few years now which means that they show up in results pages for search engines. This allows your brand to appear in search results for brand-related queries, which aren’t only restricted to your business’s website. It’s more than that. Tweets on their own from Twitter could be indexed and included in search results. This allowed your content to rank higher in search. That was only temporary for a couple of months, until Google decided to cease using the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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