Five Reasons Why Social Media Is Important for SEO

What exactly does social media have to have to do with SEO? MWI receives the information frequently from both current and potential clients. While social media has become an increasing channel for marketing in recent times, many businesses have yet to make use of the potential of it. This is especially true for companies that are investing in search engine optimization. Setting up and managing social media accounts is extremely crucial to support SEO efforts, although the benefits may not be immediately evident. Here are five reasons why social media is important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. A social engagement is when people comment, like, share, or tweet about content. The more social engagements a piece of content gets, the greater social signals you build to your website. Search engines look at these signals from social media, and then use them as an element of quality when evaluating the content. It’s a way to determine what content people find useful and what their algorithm decides is of high quality. A piece of content can also be indexed instantly when it’s getting a lot of engagement on social media.

2) Link Building

It’s long gone from the time when you could make a request for links from other websites. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to build links the old fashioned way to create quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your content, when you ask them directly, which would be considered «unnatural»? Social media is the way to go. Social media allows you to present your content in front of the right people, who could be convinced to link to it when it’s worthy of linking to. They will also promote your content to others increasing your influence.

3) The amplifying of content

You can write all the excellent content you’d like to but it’s not going to gain an enormous amount of attention without amplification. Email marketing is an effective method to increase the reach of your content but it will only reach people in your marketing list. You can reach new audiences through social media. If you post your content to your followers, they’ll be sure to share it with their own followers if they find it helpful. Then those people will spread the word to their networks which will increase the reach of your content. You will also gain relevant traffic, أفضل مواقع خدمات سوشيال ميديا inbound linking social signals, as well as brand awareness These can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand

The brand’s identity and reputation can tell search engines an awful lot about the overall quality of your site’s content and the degree to which it should be respected in their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. This is what Google refers to as co-citation. The creation of these co-citations via social media will help improve Google’s trust in your company website , and will also help with branded search queries.

5) Social Indexing

Since search engines are able to index social media websites and display them on search results pages. This allows your brand to appear in search results for brand-related queries, which aren’t restricted to your website. This gets better. Tweets on their own from Twitter were once searchable and displayed in search results. This allowed your site to rank higher on the search results. The program was only temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.